Live Update
Starbucks has issued an apology after its limited-edition Bearista Cold Cup sparked chaos at stores across the U.S., with fans lining up overnight, brawls breaking out, and resale prices skyrocketing online.
The 20-ounce glass cup — shaped like an adorable bear wearing a green Starbucks beanie — went on sale earlier this week as part of the company’s 2025 holiday merchandise rollout. Priced at $29.95, the cup instantly went viral on TikTok and Instagram, drawing massive crowds to Starbucks locations before dawn.
However, many customers were left empty-handed as stores reportedly received only a handful of cups, or none at all. Videos posted on social media showed frustrated fans arguing and even fighting over the limited stock. Some police departments were called to calm the situation as the frenzy escalated.
The chaos didn’t end there — within hours, Bearista cups began appearing on resale sites like eBay for thousands of dollars, with some listings reaching over $10,000.
In a statement on Thursday, Starbucks acknowledged the overwhelming demand and apologized for disappointing fans:
“The excitement for our merchandise exceeded even our biggest expectations. Despite shipping more Bearista cups to coffeehouses than almost any other holiday item this season, they sold out fast. We understand many customers were excited and we sincerely apologize for the disappointment this may have caused.”
The company did not confirm whether the popular cup would return, but hinted that more holiday merchandise is on the way.
The frenzy highlights how Starbucks’ collectible items — once a niche interest — have become a cultural phenomenon, driving “drop-style” hype similar to streetwear and sneaker launches. But the Bearista backlash also raises questions about supply management and fairness for loyal customers.
For now, fans who missed out will have to wait and see if Starbucks brings back the beloved bear-shaped cup — or risk paying premium prices on the resale market.